Paid Media Analyst
Core
Analyze paid media and business performance data across 60+ markets and 10+ channels to drive investment decisions and build measurement frameworks.
Role type
Senior Paid Media Analyst (Marketing Analytics)
Builds
Reporting frameworks, dashboards, and automated reporting for paid media measurement.
Domain
Retail / Fashion / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Paid media landscape knowledge, attribution modelling, incrementality measurement, marketing mix modelling, large dataset analysis, advanced Excel, data visualization, storytelling
Preferred skills
Experience presenting to senior stakeholders, cross-functional collaboration
Technologies
Meta, Google, TikTok, Excel, PowerPoint
Responsibilities
Analyze paid media and business performance data to identify root causes and optimization opportunities; Connect measurement sources across channels and markets into a consistent view; Turn analysis into actionable recommendations for media and marketing teams; Shape reporting frameworks and dashboards with BI and data specialists.
Seniority
Mid-Senior, hands-on IC