Content Strategist
Core
Primary content engine for Account-Based Marketing (ABM) campaigns, delivering persona-driven content to drive engagement and pipeline growth for Enterprise and Commercial accounts.
Role type
Senior B2B Content Strategist (ABM)
Builds
High-quality, persona-driven content assets (email nurtures, landing pages, whitepapers, social assets) for ABM campaigns.
Domain
B2B Enterprise Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy, B2B content marketing, agency project management, Eloqua, persona-based messaging, technical fluency
Preferred skills
Workfront, matrixed organization experience, Enterprise/Commercial sales support
Technologies
Eloqua, Workfront
Responsibilities
Develop and execute ABM content across 1:1, 1:Few, and 1:Many motions; manage agency partners and creative briefs; maintain content governance and asset repositories; translate complex technical solutions into business-value messaging.
Seniority
Senior, hands-on IC