Marketing Mix Modelling Analyst
Core
Interpret Marketing Mix Models (MMM) to translate complex data outputs into actionable business recommendations for budget allocation and media strategy across the APJ region.
Role type
Marketing Mix Modelling Analyst
Builds
Actionable insights on ROI, incrementality, and optimal spend levels for Print, Personal Systems, and Supplies.
Domain
Consumer Electronics / Marketing Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modelling (MMM), Excel, SQL, Python, R, Incrementality, Adstock, Saturation curves, ROI measurement, 4Ps framework, Data structuring
Preferred skills
Large dataset handling, Cross-functional collaboration, Project management
Technologies
Excel, SQL, Python, R
Responsibilities
Translate MMM outputs into clear business recommendations; Partner with marketing leaders to shape budget allocation and media strategy; Validate model outputs and challenge assumptions; Adapt insights to diverse APJ market conditions; Synthesize analytical outputs into narratives for senior stakeholders; Evaluate marketing investments using MMM and complementary approaches.
Seniority
Mid-level (3–6 years experience)