Lead Data Scientist
Core
Lead the development, training, and validation of Marketing Mix Models (MMM) to support data-driven marketing decisions and translate model outputs into business insights.
Role type
Lead Data Scientist (Marketing Analytics)
Builds
Marketing Mix Models (MMM), data pipelines, and scoring processes
Domain
Marketing Analytics / Data Science
Deliverable
production ML models
Required skills
Python, SQL, cloud environments (AWS/GCP), data pipeline management, feature engineering, model validation, statistical analysis
Preferred skills
Marketing Analytics, MMM experience, Excel
Technologies
Python, SQL, AWS, GCP, Excel
Responsibilities
Design and build data pipelines for MMM features; perform input/output data validation; translate complex model outputs into business insights; collaborate with cross-functional teams to align analytics solutions with business needs; create presentations to communicate findings; manage stakeholder expectations in dynamic environments.
Seniority
Lead, hands-on IC with stakeholder management
