Senior Product Manager - Foco em Marketing de Performance
Core
Define methodologies for measuring marketing campaign results, including ROI, attribution models, and incrementality, while integrating multi-channel data to build scalable measurement products.
Role type
Senior Product Manager (Marketing Analytics & Performance)
Builds
Scalable measurement products, dashboards, and standardized ROI calculation methodologies
Domain
Marketing Technology (AdTech) and Data Analytics
Deliverable
product features
Required skills
Marketing Mix Modeling, attribution modeling, incrementality testing, multi-channel data integration, AdTech knowledge, dashboard creation
Preferred skills
Experience with media metrics (CTR, CPA, CPM, ROAS), benchmarking by segment/industry, working with data science teams
Technologies
Marketing analytics tools, data integration platforms
Responsibilities
Define standard methodology for ROI calculation of studies and campaigns; Define the vision for the measurement stack (attribution, lift, incrementality); Evolve manual reports into recurring measurement products; Integrate multi-channel data; Structure benchmarks by segment/industry; Work with signals and models for performance feedback; Ensure methodological consistency for sales and client portfolio teams
Seniority
Senior, hands-on IC