Marketing Analytics Lead
Core
Building and leading Airalo's marketing measurement capabilities, including MMM, incrementality, and attribution models to drive growth for a global eSIM platform.
Role type
Senior Marketing Analytics Lead (Hands-on IC with team leadership)
Builds
Marketing measurement portfolio (MMM, incrementality, attribution) and the team delivering it
Domain
Travel technology / Digital marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Incrementality testing, Attribution modeling, Team leadership, Technical direction, Stakeholder partnership, Experimentation design, Data analysis, Model building
Responsibilities
Build and shape the marketing measurement team, set technical direction for analytics initiatives, run analyses and experiments, partner with senior stakeholders
Seniority
Senior, hands-on IC with mentorship responsibilities