Senior Data Analyst (Marketing)
Core
Deliver actionable insights and advanced analytics solutions to impact marketing strategy and growth across 16 markets.
Role type
Senior IC marketing data analyst
Builds
Actionable insights, advanced analytics solutions, and AI-powered marketing tools
Domain
Marketing analytics and growth optimization
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, data modeling, statistical analysis, A/B testing, MMM modeling, data visualization, mentorship
Preferred skills
dbt, Airflow, agentic workflows, LLM-assisted insight generation
Technologies
BigQuery, Looker, Tableau, dbt, Airflow
Responsibilities
Design and execute analytical methodologies (A/B tests, geo testing, holdouts, MMM modeling); Collaborate with senior marketing partners to understand objectives and present insights; Define measurement frameworks and metric definitions; Build dashboards and agentic solutions for decision-making; Mentor junior analysts; Implement AI-powered solutions and automate analyst workflows
Seniority
Senior, hands-on IC with mentorship responsibilities