Account Based Marketing Manager
Core
Build and own account-based marketing (ABM) strategy to focus marketing efforts on high-value target accounts, strengthen engagement with key decision-makers, and convert focus into pipeline growth in collaboration with Origination.
Role type
Account Based Marketing Manager (new role, building from scratch)
Builds
Account-based campaigns, engagement plans, and pipeline growth initiatives for strategic B2B accounts
Domain
Renewable energy, AI, machine learning, smart grid optimization
Required skills
ABM strategy, account prioritization, tiering/scoring logic, campaign execution, CRM management, data analysis, cross-functional partnership, experimentation
Preferred skills
B2B sales cycle experience, martech proficiency, ABM program implementation
Technologies
CRM, marketing automation tools
Responsibilities
Develop tiering/scoring logic for target accounts, create engagement plans, execute ABM campaigns, run account & pipeline reviews, improve CRM hygiene, track account engagement metrics, partner with Content & Design, support channel experimentation
Seniority
Individual Contributor, new role building from scratch
