Marketing Automation Specialist B2B
Core
B2B Marketing Automation Specialist responsible for production, setup, and development of email/SMS campaigns and automated customer journeys using Salesforce Marketing Cloud to drive retention, cross-sell, and reduced churn.
Role type
Senior IC Marketing Automation Specialist
Builds
Automated customer journeys, email/SMS campaigns, and dynamic content within Salesforce Marketing Cloud
Domain
Telecom / B2B Customer Communications
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud, SQL, AMPscript, HTML, Journey Builder, Cloud Pages, campaign management, customer segmentation, data-driven communication
Preferred skills
Experience in telecom or subscription businesses, AI/ML exploration
Technologies
Salesforce Marketing Cloud, SQL, AMPscript, HTML, Journey Builder, Cloud Pages
Responsibilities
Create and execute email and SMS campaigns in Salesforce Marketing Cloud; Build, maintain, and optimize customer journeys in Journey Builder; Work with target audience selection, segmentation, and data management; Create dynamic content using AMPscript and Cloud Pages; Test and quality assurance campaigns before sending; Collaborate with CRM, analytics, business, and IT teams
Seniority
Mid-Senior, hands-on IC
