Solutions Marketing Lead, SMB
Core
Own go-to-market strategy, positioning, and experiments for new markets and use cases, starting with the SMB segment, to turn early signals into repeatable growth engines.
Role type
Senior Solutions Marketing Lead (B2B SaaS/Developer Tools)
Builds
GTM playbooks, messaging frameworks, campaign strategies, and sales enablement materials.
Domain
B2B SaaS, No-code/Low-code, AI
Deliverable
product features
Required skills
Go-to-market strategy, solutions marketing, cross-functional leadership, positioning and messaging, GTM experiment design, multi-audience marketing, developer tools marketing
Preferred skills
SMB market expertise, zero-to-one playbook creation, no-code/low-code platform experience, AI product marketing
Technologies
No-code/low-code platforms, AI tools
Responsibilities
Identify and validate new market opportunities through hypothesis-driven experiments; Develop positioning and messaging for multiple buyer segments simultaneously; Lead cross-functional initiatives across marketing, product, and sales; Build segment-specific GTM playbooks and campaign infrastructure; Drive alignment and execution for major growth initiatives.