REMOTE - PPC Specialist / Google Ads Specialist till internationell kund!
Core
Plan, build, optimize, and track paid search campaigns for multiple brands and accounts in the iGaming industry, focusing on profitable growth and budget efficiency.
Role type
Senior PPC Specialist (Google Ads & Microsoft Ads)
Builds
Paid search campaigns (Search, Performance Max, App, Display, YouTube/Demand Gen, remarketing) for iGaming brands
Domain
iGaming / Performance Marketing
Required skills
Google Ads, Microsoft Ads, campaign planning, budget management, bid strategy, keyword research, conversion tracking, data analysis, A/B testing
Preferred skills
iGaming experience, Finnish language skills, experience with casino or sportsbook markets
Technologies
Google Ads, Microsoft Ads, analytics tools
Responsibilities
Plan, build, and optimize campaigns across Search, Performance Max, App, Display, YouTube/Demand Gen, and remarketing; Manage budgets, bid strategies, keyword structures, and negative keywords; Analyze performance metrics (CPC, CPA, ROAS, FTDs, conversions); Collaborate with tracking, creative, and landing page teams; Ensure compliance with internal guidelines and regulatory requirements; Monitor search behavior and market trends in Sweden and Finland.
Seniority
Mid-level, hands-on IC