SoMe-specialist
Core
Paid social specialist with full responsibility for customer campaigns, strategy, and optimization across Meta, LinkedIn, and TikTok.
Role type
Senior paid social specialist (agency context)
Builds
Paid social campaigns and ad concepts for B2C and B2B clients
Domain
Digital marketing, paid social media
Required skills
Paid social strategy, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, audience targeting, bid management, budget planning, A/B testing, conversion optimization, B2C/B2B growth, creative briefs, data analysis, cross-platform adaptation
Preferred skills
Content creation (photo/video), organic social strategy, client account management
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
Responsibilities
Manage paid social campaigns from strategy to optimization, build campaign structures and test setups, develop ad concepts and brief creative material, analyze results and scale successful campaigns, support clients with organic social work
Seniority
Senior, hands-on IC