Marketing Manager B2B Telecom SaaS
Core
Own marketing planning and execution to generate qualified sales opportunities for a B2B fiber network SaaS platform.
Role type
Senior B2B Marketing Manager
Builds
Marketing campaigns, website content, sales enablement materials, and demand generation pipelines
Domain
B2B Telecom / Fiber Infrastructure / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, marketing automation (HubSpot), technical content creation, sales alignment, campaign management, external agency management, data analysis
Preferred skills
B2B telecom/infrastructure experience, account-based marketing, longer sales cycle management
Technologies
HubSpot, LinkedIn, Email marketing platforms
Responsibilities
Translate business priorities into marketing plans and measurable objectives; build and optimize campaigns across web, email, and LinkedIn; collaborate with sales to refine targeting and messaging; create product positioning and sales enablement assets; manage external agencies and budgets; track conversion and lead quality metrics
Seniority
Senior, hands-on IC