Marketing Automation Specialist (projektanställning 12 månader)
Core
Marketing Automation Specialist responsible for producing, setting up, and executing email and SMS campaigns and automated customer journeys using Salesforce Marketing Cloud.
Role type
Marketing Automation Specialist
Builds
Automated customer journeys and targeted communication campaigns
Domain
Telecom / Customer Loyalty
Required skills
Salesforce Marketing Cloud, campaign management, customer journey mapping, segmentation, data-driven communication
Preferred skills
SQL, AMPscript, Journey Builder, Cloud Pages
Technologies
Salesforce Marketing Cloud, AMPscript, SQL
Responsibilities
Create and execute email and SMS campaigns in Salesforce Marketing Cloud; Build, maintain, and optimize customer journeys in Journey Builder; Work with target group selection, segmentation, and data management; Create dynamic content using AMPscript and Cloud Pages; Test and quality assurance campaigns before sending; Collaborate with CRM, analytics, business, and IT teams
Seniority
Specialist, hands-on IC
