SEM Specialist - Google Ads
Core
Manage Google Ads accounts for e-commerce and B2B clients, driving growth through strategy, analysis, implementation, and optimization.
Role type
SEM Specialist (Google Ads)
Builds
Google Ads campaigns (Search, Shopping, Performance Max) for e-commerce and B2B clients
Domain
Performance marketing, E-commerce, B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Shopping, Performance Max), GA4, GTM, conversion tracking, bid strategy, keyword research, ad copywriting, data analysis, e-commerce experience
Preferred skills
Paid Social, SEO collaboration
Responsibilities
Plan, set up, and optimize Google Ads campaigns; Analyze data to identify growth opportunities; Develop tracking and data quality; Present results and recommendations to clients; Collaborate with SEO and Paid Social specialists
Seniority
Mid-level (3-5 years experience)