marknadsstrateg
Core
Define and own Vend Advertising's overarching commercial strategy for the BFSI (Banking, Financial Services, Insurance) vertical across the Nordics, acting as a subject-matter expert to translate market intelligence into strategic narratives and playbooks.
Role type
Senior Industry Strategy Lead (BFSI)
Builds
Strategic commercial narratives, playbooks, and value propositions for the BFSI sector
Domain
BFSI (Banking, Financial Services, Insurance) within the Nordic marketplace industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Commercial strategy, BFSI market intelligence, full-funnel marketing, paid social, programmatic advertising, executive presentation, cross-functional collaboration
Preferred skills
Automotive financing expertise, established Nordic BFSI network
Technologies
None explicitly listed
Responsibilities
Map market trends and analyze competitive movements, facilitate customer workshops, partner with Sales and Commercial Success teams to shape key account strategies, act as an internal consultant for Product Managers
Seniority
Senior, hands-on IC