Marketing Automation Specialist - Stockholm
Core
Build and maintain the marketing automation infrastructure, CRM, and lead management systems to nurture prospects through long B2B decision cycles and automate lead routing to legal experts.
Role type
Marketing Automation Specialist (Infrastructure & CRM)
Builds
Marketing automation workflows, CRM infrastructure, lead scoring models, and attribution dashboards.
Domain
Legal services / B2B marketing / Data & AI regulation
Required skills
Marketing automation platform management, CRM implementation and administration, lead scoring definition, tracking and attribution setup, GDPR compliance in marketing, data quality management, workflow automation without developer intervention
Preferred skills
Building CRM from scratch, experience with HubSpot or Salesforce, basic coding or API integration skills, B2B lead scoring experience, experience implementing new systems in organizations that didn't request them
Technologies
CRM platforms, Marketing automation tools, HubSpot, Salesforce
Responsibilities
Select, set up, and maintain CRM and automation tools; Build nurture flows for long decision cycles; Define and implement lead scoring with legal team; Set up tracking and attribution; Build dashboards for leadership; Ensure data protection, consent, and unsubscribe management; Automate lead handover to correct legal expert; Clean and maintain data quality
Seniority
Individual Contributor, building a new function from scratch