Growth Marketing Manager - Stockholm
Core
Own the entire customer acquisition funnel from first website visit to booked meeting, building experiments and optimizing conversion rates for a legal tech firm.
Role type
Growth Marketing Manager (B2B)
Builds
A systematic, data-driven customer acquisition engine and landing pages for legal services.
Domain
Legal technology / B2B professional services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Funnel analysis, A/B testing, landing page optimization, ad platform management, data analysis, hypothesis formulation, conversion rate optimization
Preferred skills
B2B sales cycle experience, professional services marketing, building marketing functions from scratch, technical tracking and attribution, close collaboration with sales teams
Technologies
Ad platforms, analytics tools, basic web editing
Responsibilities
Map and build the full customer journey from first contact to signed contract; Run continuous experimentation programs with clear hypotheses and outcomes; Build and optimize landing pages for different legal areas and target groups; Define qualified leads in collaboration with lawyers; Prioritize channels based on cost per meeting; Build reporting to identify funnel leaks; Lead conversion optimization on website and forms
Seniority
Mid-level, hands-on IC
