Product Marketing Manager
Core
Own hands-on product marketing and demand generation for an AI platform serving the hospitality sector.
Role type
Product Marketing Manager (Demand Generation)
Builds
Positioning, campaigns, and growth programs for an AI platform
Domain
B2B SaaS / AI / Hospitality
Deliverable
product features
Required skills
Product positioning, demand generation, paid acquisition, content creation, market research, field marketing, funnel optimization, A/B testing
Preferred skills
Experience in fast-growing companies, running multiple marketing experiments
Technologies
SEO, content marketing, paid campaigns, webinars, newsletters, podcasts, LinkedIn
Responsibilities
Develop product positioning and messaging, create video content and webinars, research competitors and market trends, run content and channel experiments, plan field marketing campaigns and events, develop thought leadership content, direct and optimize paid campaigns and lead generation
Seniority
Mid-Senior, hands-on IC
