Product Marketing Manager
Core
Own go-to-market messaging and positioning for a key product area (Confidence) across the self-serve funnel, from onboarding to enterprise sales.
Role type
Product Marketing Manager (B2B SaaS/PLG)
Builds
Messaging, value propositions, sales enablement materials, and go-to-market campaigns for a product-led growth environment.
Domain
B2B SaaS, FinTech, developer tools
Deliverable
product features
Required skills
Product marketing experience, copywriting, positioning, cross-functional collaboration, competitive intelligence, persona-specific messaging
Preferred skills
Marketing to developers/engineers, lifecycle/CRM platforms (Braze, Klaviyo, Customer.io), competitive intelligence in product analytics, AI/automated workflows
Technologies
Braze, Klaviyo, Customer.io
Responsibilities
Own and evolve messaging across the self-serve funnel; Partner with Growth Marketing and Product to turn priorities into messaging; Write and optimize copy for in-product experiences and lifecycle channels; Lead go-to-market launches; Develop competitive insights and battlecards; Create core messaging resources and sales enablement materials; Develop persona-specific messaging; Contribute to customer advocacy; Analyze campaign results.
Seniority
Mid-level (4–6 years experience)