Paid Ads Specialist / Performance Marketer
Core
Operate paid digital advertising campaigns to drive profitable growth for an e-commerce health and wellness brand.
Role type
Paid Ads Specialist / Performance Marketer
Builds
Scalable ad campaigns across Meta and Google platforms for TrendRehab's Nordic e-commerce channels
Domain
E-commerce / Health & Wellness / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, Google Shopping, Performance Max, GA4, Google Merchant Center, Conversion Tracking, Attribution Modeling, A/B Testing, Budget Management, ROAS/CPA/CAC Analysis
Preferred skills
TikTok Ads, Google Tag Manager, Shopify, WooCommerce, UGC, Influencer Marketing, Scaling E-commerce Brands
Responsibilities
Plan, create, and optimize Meta Ads and Google Ads campaigns; Analyze KPIs (ROAS, CPA, CAC); Conduct A/B testing on ads and audiences; Manage budget allocation; Collaborate on ad creative development; Ensure accurate tracking and conversion measurement; Report results and identify scaling opportunities
Seniority
Individual Contributor, Mid-Senior Level