Brand Marketing Specialist - KMX
Core
Lead planning, development, and delivery of a seasonal marketing plan for Klättermusen Experiences (KMX) to build the brand and drive trip bookings.
Role type
Senior Brand Marketing Specialist (Adventure Tourism)
Builds
Seasonal marketing campaigns and assets for KMX experiences
Domain
Premium adventure tourism and mountaineering equipment
Deliverable
product features
Required skills
Seasonal marketing planning, integrated campaign management, cross-functional team coordination, project management, budget management, performance reporting, travel customer journey expertise
Preferred skills
Premium travel/hospitality experience, multi-market campaign leadership, European languages
Technologies
None stated
Responsibilities
Own the seasonal KMX marketing plan aligned with business priorities; Translate commercial plans into clear marketing priorities; Lead the KMX campaign briefing process for internal and external teams; Project manage integrated campaign delivery across the IMT; Define integration of Klättermusen products and experiences into KMX marketing; Monitor campaign performance and capture seasonal learnings
Seniority
Senior, hands-on IC