Performance Marketing Specialist
Core
Drive customer growth through performance marketing strategies and campaign optimization across paid search and social channels.
Role type
Performance Marketing Specialist (Paid Search & Social)
Builds
Scalable paid advertising campaigns and growth strategies for client businesses
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Google Merchant Center, GA4, conversion tracking, ROAS analysis, CAC/CPA calculation, campaign automation, data-driven decision making
Preferred skills
AI tools integration, Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, script development
Technologies
Google Ads, Meta Ads, Google Merchant Center, GA4, AI tools
Responsibilities
Manage strategy, structure, and ongoing optimization of Google Ads and Meta Ads campaigns; Build and develop campaigns including Search, Shopping, Performance Max, and YouTube; Plan, build, and optimize Meta ads based on target audiences and business goals; Monitor results against KPIs and profitability metrics; Identify growth limitations and profitability constraints; Provide insights, recommendations, and next steps for clients; Ensure measurement and conversion tracking provide sufficient decision-making data; Test and develop new workflows, automations, and AI tools; Contribute to the development of ARTi's performance marketing offerings
Seniority
Mid-level, hands-on IC
