MarTech & Customer Data Specialist
Core
End-to-end ownership of Consent Management solutions and processes to ensure compliant, scalable digital marketing across the Nordics.
Role type
MarTech & Customer Data Specialist
Builds
Consent Management solutions, marketing automation workflows, and compliant customer communication processes
Domain
Energy / Digital Marketing / Regulatory Compliance
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Consent management, marketing law, MarTech solutions, CRM systems, marketing automation, business requirements translation, IT requirements definition, stakeholder education, change management, documentation
Preferred skills
AI regulatory compliance, Agile methodologies, Finnish language
Technologies
MS Dynamics Customer Insights Data & Journeys, Optimizely, CRM systems
Responsibilities
Define and collect business requirements for MarTech capabilities; Own and develop Consent Management solution and related processes; Translate business and legal requirements into clear processes and IT requirements; Support business teams in ensuring compliance with marketing law; Educate stakeholders on using consent management and customer data for effective marketing; Follow trends and regulatory developments in digital marketing and MarTech
Seniority
Mid-Senior, hands-on IC
