Senior Digital Marketing Manager
Core
Lead the strategy, activation, and optimization of the digital marketing ecosystem across CRM, Paid Media, Retail Media, and Social Media to drive consumer acquisition, engagement, retention, and loyalty.
Role type
Senior Digital Marketing Manager
Builds
Omnichannel digital marketing programs and personalized consumer journeys
Domain
Consumer goods (tobacco alternative) / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated CRM strategy, Paid Media management, Social Media strategy, Consumer lifecycle marketing, Audience segmentation, Personalization, Automation, Digital analytics, Attribution modeling, Marketing investment optimization, Team leadership
Preferred skills
AI-enabled marketing solutions, Emerging technologies, Nordic language skills
Technologies
CRM platforms, Digital analytics tools, Marketing automation platforms, AI-enabled marketing solutions
Responsibilities
Shape and execute digital marketing strategy across CRM, Paid Media, Retail Media, and Social Media; Drive consumer acquisition, engagement, retention, and loyalty through best-in-class digital experiences; Lead marketing investments and performance optimization to maximize ROI; Develop personalized consumer journeys using data, automation, and CRM innovation; Build engaging social media and content strategies; Leverage insights, experimentation, and analytics to fuel continuous growth; Coach and develop a high-performing team
Seniority
Senior, hands-on IC with team leadership