REMOTE - PPC Specialist / Google Ads Specialist till internationell kund!
Core
Plan, build, optimize, and track paid search campaigns for multiple brands in the iGaming sector, focusing on the Swedish and Finnish markets.
Role type
PPC Specialist (Performance Marketing)
Builds
Paid search campaigns (Search, Performance Max, App, Display, YouTube/Demand Gen, Remarketing) for iGaming brands
Domain
iGaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Ads, budget management, bid strategy, keyword structuring, negative keyword management, ad copy optimization, landing page optimization, conversion tracking, ROAS/CPA/FTD analysis, market trend analysis, regulatory compliance
Preferred skills
iGaming/casino/sportsbook experience, Finnish language skills, senior-level hands-on experience
Technologies
Google Ads, Microsoft Ads
Responsibilities
Plan, build, and optimize campaigns across Search, Performance Max, App, Display, YouTube/Demand Gen, and remarketing; Manage budgets, bid strategies, keyword structures, and match types; Optimize ads, assets, and landing pages based on data; Analyze results and track CPC, CPA, ROAS, FTDs, and conversions; Identify scaling opportunities while controlling costs; Adapt campaigns and messaging for specific markets; Collaborate with tracking, creative, and SEO teams; Ensure correct tracking, reporting, and attribution; Monitor search behavior, competitors, and market trends in Sweden and Finland; Ensure compliance with internal guidelines and regulatory requirements; Test new campaign structures, bid strategies, target audiences, and creative angles.
Seniority
Mid-level, hands-on IC