Integrated Marketing Senior Specialist
Core
Create impactful campaigns and brand experiences for Nicotine Pouches across multiple channels in Sweden to strengthen brand identity and drive consumer engagement.
Role type
Senior Integrated Marketing Specialist (FMCG)
Builds
Omnichannel activation concepts, marketing content, and campaign materials for Nicotine Pouches
Domain
FMCG / Tobacco Alternatives / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrated brand marketing, omnichannel campaign management, agency relationship management, KPI tracking, compliance management, project management, consumer engagement strategy, brand building, cross-functional collaboration
Preferred skills
FMCG industry experience, international environment experience
Technologies
None stated
Responsibilities
Develop and deploy integrated brand marketing projects across digital, events, and direct retail channels; Collaborate with internal teams and external agencies to create activation concepts; Create communication toolboxes and campaign materials ensuring brand consistency; Manage agency briefs and budgets; Track brand and campaign KPIs; Ensure compliance with legal and policy guidelines
Seniority
Senior, hands-on IC