Growth Marketing Specialist till Verendus
Core
Define positioning and drive demand generation for Verendus, a B2B SaaS platform for recreational vehicle dealers, in new geographic markets.
Role type
Growth Marketing Specialist (B2B SaaS)
Builds
Demand generation pipelines, inbound marketing campaigns, and content assets for Verendus.
Domain
B2B SaaS / Recreational Vehicle Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Growth marketing strategy, paid media (SEM, LinkedIn), organic search (SEO), marketing automation (HubSpot), data analysis, content creation, A/B testing, AI tool utilization
Preferred skills
End-to-end lead generation ownership, dashboard creation, creative direction
Technologies
HubSpot, Google Ads, LinkedIn Ads, AI tools
Responsibilities
Build and drive digital marketing strategy (organic, paid, hybrid); Manage inbound nurturing flows, drip campaigns, landing pages, and conversion optimization; Plan and execute webinars and lead-generating events; Own marketing budget allocation and performance tracking; Support geographic expansion with localized messaging; Manage paid campaigns on LinkedIn and Google Ads; Optimize full funnel from traffic to closed deal; Create and brief content (articles, cases, whitepapers, ads); Drive creative quality for websites and visual assets; Collaborate directly with sales and customer success teams.
Seniority
Mid-level, hands-on IC