Job
Core
Design, build, and optimize automated client communication journeys (email and WhatsApp) across the lead-to-first-trade funnel using Salesforce Marketing Cloud.
Role type
Global CRM & Lifecycle Marketing Manager (hands-on build-and-send)
Builds
Automated email and WhatsApp marketing journeys for Lead, Registration, First Time Deposit, and First Time Trade stages
Domain
Financial Services (Forex, Indices, Commodities, Stocks, Cryptocurrencies)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Salesforce Marketing Cloud Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, SQL for segmentation, WhatsApp marketing channel management, email deliverability, conversion performance analysis
Preferred skills
AMPscript, Marketing Cloud Next (Data Cloud, identity resolution, Flow)
Technologies
Salesforce Marketing Cloud, WhatsApp
Responsibilities
Design and optimize automated journeys across all four funnel stages; Build, QA, and deploy email communications and manage templates; Manage WhatsApp marketing end-to-end including opt-ins and template approvals; Lead continuous testing and reporting on funnel conversion; Embed regulatory requirements into journey design
Seniority
Mid-Senior, hands-on IC