Brand Communication lead, Newbie
Core
Setting communication direction and translating brand strategy into clear frameworks, narratives, and creative directions for a growing international fashion brand.
Role type
Brand Communication Lead
Builds
Brand preference and commercial performance through integrated marketing campaigns and consistent customer experiences.
Domain
Fashion retail / Brand Strategy
Deliverable
product features
Required skills
Brand strategy translation, creative leadership, integrated marketing planning, agency management, digital ecosystem understanding, customer journey mapping, storytelling, business acumen, strategic thinking, cross-functional collaboration.
Preferred skills
Passion for creativity and storytelling, ability to balance strategy with execution, curiosity about trends, inclusive mindset.
Technologies
Digital ecosystems, multi-channel platforms.
Responsibilities
Define communication direction and brand positioning, lead creative process from insight to activation, drive storytelling and campaign concepts across markets, collaborate with internal stakeholders and external agencies, ensure consistent customer experience throughout the journey.
Seniority
Mid-Senior, hands-on IC