CRM Manager till Svea Solar - Konsultuppdrag

## Job Title CRM Manager till Svea Solar - Konsultuppdrag ## About the Role We are looking for a CRM Manager for our client Svea Solar for an exciting interim assignment starting in August for approximately 3 months. The assignment is full-time and based at the client's office in Stockholm. Svea Solar is in a phase focused on profitability and transformation. We are shifting from traditional solar energy to a focus on broader energy solutions that lower electricity costs for thousands of Swedish homes. This change requires more than new offers; we are developing our business and brand from the ground up. With ongoing, insight-driven brand work, we have a unique opportunity to build identity and communication that reflects Svea Solar's new role in the energy market. At the same time, we are changing how the marketing team works. We are building a team that combines creative height with analysis, pace, and effect – where AI is a natural tool for working smarter. Tools like Lovable, Claude, and Copilot are already used at Svea Solar, and there is room for you to test and learn. As we grow, both organically and through acquisitions, our existing customer base becomes an increasingly important growth engine. Tens of thousands of Svea Solar customers are now to be guided further in their energy journey – towards more products as well as higher engagement and trust. That is why we are looking for you, our CRM Manager! ## Responsibilities As CRM Manager, you have overall responsibility for developing and realizing Svea Solar's lifecycle and CRM strategy. You ensure that our customers receive relevant, value-creating communication throughout the customer journey – from onboarding to loyalty, recommendations, and new business opportunities. This is a role for you who enjoy combining strategy, analysis, and operational execution. You are not just the one defining customer journeys – you build, launch, analyze, and optimize them yourself. You become a key person in the work to strengthen the customer experience, increase customer value over time, and create growth in our existing customer base. In the role, you become part of the marketing team and report to our CMO. Your tasks include: * Build, launch, and optimize automated customer journeys and communication flows covering the entire customer lifecycle. * Ensure that the right message reaches the right customer at the right time through smart segmentation based on customer behavior, lifecycle phase, and business potential. * Own and further develop our CRM and marketing automation flows – from idea and setup to analysis and ongoing optimization. * Follow up and analyze customer behavior, campaign results, and key figures, and translate insights into concrete improvement measures. * Own and develop our customer surveys (NPS and CSAT) as an integrated part of the customer experience and customer journeys. * Plan, execute, and optimize up-sell, cross-sell, and loyalty initiatives together with the Business Area Manager Customer Base. * Collaborate closely with commercial and operational teams to ensure that customer communication and customer journeys support business goals and customer needs. * Act as a requirements specifier towards IT and data teams to ensure that the right customer data, events, and signals are available in our systems. You understand what data is required to create effective customer journeys and can translate business needs into technical requirements. ## Requirements This is a role with great personal responsibility where you both set the direction and perform the work. We are therefore looking for someone who likes to be operational and enjoys building flows, setting up segmentations, analyzing results, and driving improvements in detail – while having the ability to see the big picture and develop our long-term CRM strategy. We are looking for you who have: * Experience of marketing automation or lifecycle marketing in a fast-paced B2C environment. * Hands-on experience of marketing automation platforms (e.g., Customer.io, Marketing Cloud, Braze, or similar) and CRM tools (e.g., Salesforce, Hubspot). * Experience of translating business needs into data requirements and technical specifications, and driving requirements specification towards IT, data, and development teams to ensure that the right customer data, events, and signals are available for effective customer journeys. * Analytical and data-driven working method – you use data to prioritize and optimize. * Structured and meticulous – you maintain high quality in execution and follow up on what you launch. * Collaborative – you enjoy working closely with several different teams. * Relevant education in marketing, communication, or equivalent. ## Nice to Have * Experience of subscription- or subscription-based business models. * Experience from industries with high customer volume, e.g., telecom, fintech, energy, or SaaS. ## Benefits For this assignment, you are employed as a consultant at Digitalenta. We offer all our consultants a solid health care contribution, insurance, favorable pension savings, consultant meetings, and of course an engaged consultant manager who is available to you throughout the employment period. Apply directly as we interview on a rolling basis!