CRM Manager till Svea Solar - Konsultuppdrag
Core
Developing and executing Svea Solar's lifecycle and CRM strategy to guide customers through their energy journey, increasing engagement and trust.
Role type
CRM Manager (Lifecycle Marketing & Automation)
Builds
Automated customer journeys, communication flows, and marketing automation systems for a B2C energy company.
Domain
Energy / Solar / B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation strategy, Lifecycle marketing, CRM platform management, Data requirements translation, Campaign analysis, Customer survey management (NPS/CSAT), Cross-sell/Up-sell planning
Preferred skills
Subscription business models, High-volume customer environments (Telecom, Fintech, SaaS)
Technologies
Customer.io, Marketing Cloud, Braze, Salesforce, Hubspot, Lovable, Claude, Copilot
Responsibilities
Build, launch, and optimize automated customer journeys covering the full lifecycle; Ensure right messaging reaches the right customer via smart segmentation; Own and evolve CRM and marketing automation flows from setup to analysis; Analyze customer behavior and campaign results to drive improvements; Own and develop customer surveys (NPS and CSAT); Plan and optimize up-sell, cross-sell, and loyalty initiatives; Act as a requirements owner for IT and data teams regarding customer data and signals.