Industry Strategy Lead - BFSI
Core
Define and own Vend Advertising's overarching commercial strategy for the BFSI sector across the Nordics, acting as an outside-in advisor to bridge customer needs with organizational roadmaps.
Role type
Senior Industry Strategy Lead (BFSI)
Builds
Strategic commercial narratives, playbooks, and value propositions for BFSI clients (automotive financing, mortgages, insurance)
Domain
Fintech / Media Advertising / BFSI
Deliverable
product features
Required skills
Commercial strategy, market intelligence analysis, full-funnel marketing, stakeholder management, executive presentation, cross-functional collaboration
Preferred skills
Nordic BFSI ecosystem network, banking/financial services/insurance/fintech background
Technologies
None stated
Responsibilities
Map market trends and analyze competitive movements; translate insights into commercial narratives and playbooks; partner with Sales and Commercial Success to shape key account strategies; facilitate customer workshops; act as internal consultant for Product Managers
Seniority
Senior, hands-on IC
