Marketing Strategist, Stockholm
Core
Define brand strategy and track key metrics to improve PostNord's market position and influence societal communication.
Role type
Senior Brand Marketing Strategist
Builds
Annual marketing and communication plans, brand performance reports, and strategic insights for business planning.
Domain
Logistics and postal services (Nordic region)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> research | dashboards & analysis
Required skills
Brand strategy definition, data-driven market analysis, stakeholder presentation, long-term planning, trend identification, brand guideline management
Preferred skills
Experience with Brand Tracker and Marketing Mix Modeling, growth-focused environments
Technologies
Office 365
Responsibilities
Define and develop overarching brand communication strategy aligned with business goals; Analyze brand awareness, perception, and campaign effectiveness; Ensure consistent tone and positioning in external communication; Conduct target group and market analysis; Plan long-term brand-building activities; Identify opportunities to strengthen brand market position
Seniority
Senior, hands-on IC