CRM & CC Development Executive
Core
Design, delivery, and optimisation of CRM and Consumer Care programmes across Western Europe to drive consumer acquisition, engagement, and retention.
Role type
Senior IC CRM & Consumer Care Development Executive
Builds
Omnichannel CRM journeys, consumer care activations, and data-led marketing campaigns for Western Europe
Domain
FMCG / Tobacco harm reduction / Digital Marketing
Deliverable
product features
Required skills
CRM strategy, omnichannel activation, project management, data analytics, Salesforce Marketing Cloud expertise, MarTech platform proficiency, consumer journey mapping
Preferred skills
Salesforce Marketing Cloud Email Specialist certification, FMCG or multi-brand experience
Technologies
Salesforce Marketing Cloud, Service Cloud, Shopify, Adobe suites, Google Marketing Platform, Power BI, Microsoft Office
Responsibilities
Analyse consumer trends and competitive landscape to identify growth opportunities; Develop brand priorities and share best practices across Western Europe; Support strategy development through data-driven insights on segments and journeys; Manage end-to-end delivery of CRM programmes including planning, budgeting, and stakeholder coordination; Collaborate with cross-functional teams and agencies to deliver initiatives; Optimise ACR framework and Consumer Care initiatives for better targeting and engagement; Ensure compliance with legal, regulatory, and internal governance standards; Track and report on performance metrics (engagement, NPS, CSAT) to drive optimisation.
Seniority
Senior, hands-on IC