Digital Demand Generation Lead
Core
Building a modern, data-driven demand generation function from scratch for a new product area in a global telecom company, focusing on lead generation and conversion.
Role type
Senior B2B Digital Demand Generation Lead (Consultant)
Builds
Scalable digital sales and marketing engines, content, and campaigns for a new telecom product area.
Domain
Telecom / B2B SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B digital marketing, demand generation, growth marketing, Salesforce, Pardot, conversion rate optimization (CRO), content creation, data analysis
Preferred skills
Experience in SaaS/tech/digital mature businesses, close collaboration with sales organizations
Technologies
Salesforce, Pardot
Responsibilities
Develop and implement marketing strategies to drive qualified web traffic and increase conversion; Build and optimize scalable digital sales and marketing engines; Create and specify content for various stages of the customer journey; Drive conversion rate optimization (CRO) on web and landing pages; Analyze KPIs and optimize marketing initiatives based on data; Produce operational material such as web copy, email, and campaigns
Seniority
Senior, hands-on IC