Communications Manager
Core
Support local markets throughout the full campaign lifecycle, from planning and content creation to activation, follow-up, and optimisation, focusing on helping campaigns perform well and deliver on KPIs.
Role type
Programme & Campaign Manager (B2B Marketing)
Builds
Integrated marketing campaigns across multiple channels for a global industrial company
Domain
B2B Marketing, Industrial Sector
Deliverable
product features
Required skills
B2B marketing campaign management, multi-channel campaign execution, marketing automation tools, CRM systems, data analysis, lead generation, agency collaboration, content production, Account-Based Marketing
Preferred skills
AI-driven marketing and personalisation, food and beverage or packaging industry experience, working across time zones in a global organisation
Technologies
Pardot, Salesforce, Adobe Analytics, Google Analytics
Responsibilities
Guide teams on leveraging existing content across campaigns, support audience targeting and messaging, shape message frameworks, support localisation and content creation, collaborate with agencies on channel selection and content adaptation, support landing pages and email flows, analyse campaign performance and suggest improvements, coordinate global initiatives with local teams
Seniority
Mid-level, hands-on IC