Programme & Campaign Manager
Core
B2B marketing manager supporting local markets with integrated campaign creation, activation, optimization, and follow-up to achieve KPIs.
Role type
Senior B2B Campaign Manager
Builds
B2B marketing campaigns and automation flows for a global food packaging company
Domain
B2B Marketing / Food & Beverage Packaging
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated B2B campaign management, digital marketing (email, content, paid media, social, SEO), marketing automation, CRM management, data analysis, lead generation, stakeholder coordination, content localization
Preferred skills
Food & beverage manufacturing experience, cross-time zone work, AI tools for content creation
Technologies
Pardot, Salesforce, Adobe Analytics, Google Analytics
Responsibilities
Support local markets in campaign creation, activation, optimization, and follow-up; Advise markets on content usage across campaigns; Support target audience selection and funnel-based messaging; Localize or create content pieces; Select go-to-market channels; Guide agencies on content adaptation; Develop marketing automation email flows; Create and analyze reports; Optimize campaigns and derive insights; Identify conversion weaknesses; Recommend targeted content and CTAs; Coordinate programme activities with local markets
Seniority
Senior, hands-on IC
