Programme & Campaign Manager to Consultant Assignment
Core
Shape campaign strategy, optimize customer journeys, and deliver measurable business impact through data-driven marketing initiatives for local markets.
Role type
Senior B2B marketing campaign manager (consultant)
Builds
Integrated B2B marketing campaigns, demand generation programs, and customer journey optimizations
Domain
B2B marketing, manufacturing, food & beverage, packaging
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated campaign management, demand generation, audience segmentation, messaging frameworks, content localization, marketing automation, data analysis, Adobe Analytics, Google Analytics, Power BI, lead-generation, personalized messaging, AI-driven marketing tools
Preferred skills
Account-Based Marketing (ABM), experience in food & beverage manufacturing or packaging, Master's degree in Digital Marketing
Technologies
Pardot, Salesforce, Adobe Analytics, Google Analytics, Power BI
Responsibilities
Lead planning, activation, and optimization of integrated B2B marketing campaigns; Advise on audience segmentation and campaign strategies; Guide content localization; Support selection and optimization of digital and offline go-to-market channels; Collaborate with agencies to create campaign assets; Analyze campaign performance and provide actionable insights; Coordinate global Tier 1 programme activities
Seniority
Senior, hands-on IC