B2B Programme and Campaign Manager
Core
Managing and optimizing B2B marketing campaigns and programmes for a global food and packaging company across local markets.
Role type
B2B Programme and Campaign Manager
Builds
B2B campaigns, marketing automation flows, and lead generation initiatives for global clients.
Domain
Food and packaging industry, B2B marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign management, B2B channel strategy, marketing automation, email marketing, content marketing, paid media, SEO, account-based marketing, data analysis, lead generation, cross-functional collaboration
Preferred skills
AI tools for content creation and optimization, experience with different time zones
Technologies
Pardot, Salesforce CRM, Adobe Analytics, Google Analytics
Responsibilities
Plan, activate, optimize, and evaluate B2B programmes and campaigns based on KPIs; advise on content usage across markets; define target audiences and shape messaging; guide localization of content; select go-to-market channels and guide agencies; build marketing automation email flows; analyze campaign performance and recommend improvements; contribute to lead generation initiatives; coordinate Tier 1 programmes with local markets
Seniority
Mid-Senior, hands-on IC