Marketing & Communication Manager med ansvar för leadsgenerering
Core
Marketing & Communication Manager responsible for generating high-quality leads for the sales team and managing overall marketing communications and brand presence.
Role type
Marketing & Communication Manager
Builds
Lead flow for sales team; external marketing campaigns and content
Domain
B2B HR and payroll software
Required skills
Lead generation strategy, B2B marketing, CRM systems, SEO, SEM, social media marketing, email marketing, content production, business impact analysis
Preferred skills
Experience in HR/payroll industry, fluency in Swedish, strong English skills
Technologies
CRM systems, SEO tools, SEM platforms, social media channels, email marketing platforms
Responsibilities
Develop and drive lead generation strategy from campaign to optimization, plan and execute external marketing campaigns, produce marketing content, manage brand across channels, collaborate with sales team on lead quality and prioritization
Seniority
Mid-level, hands-on IC