Marketing & Applications Manager AMS - Digital Health Solutions
Core
Drive commercial success, market adoption, and customer engagement for the AMS (Applications Management System) portfolio in digital health solutions.
Role type
Senior Product Marketing Manager (Healthcare IT/Diagnostics)
Builds
Go-to-market strategies, sales enablement resources, and integrated marketing campaigns for pathology laboratory and health system workflows.
Domain
Healthcare diagnostics, laboratory informatics, and digital health solutions.
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, sales enablement, customer messaging, market analysis, cross-functional collaboration, pricing strategy, campaign management.
Preferred skills
MBA, digital pathology, laboratory workflow, diagnostic informatics, SaaS, AI-enabled healthcare solutions, regulated healthcare commercialization.
Technologies
Applications Management Systems (AMS), SaaS platforms, AI-enabled healthcare tools.
Responsibilities
Develop downstream marketing strategies to drive adoption; partner with sales to create value propositions and competitive positioning; analyze market trends and customer insights; lead pricing and promotional initiatives; design integrated marketing campaigns; create customer-focused content (case studies, ROI stories); support product launches with training and messaging; develop sales enablement resources (demos, battlecards); train commercial teams on product updates and trends; monitor campaign performance and optimize results.
Seniority
Senior, hands-on IC