Senior Trade Marketing Manager
Core
Develop and execute trade marketing strategies to drive sales, market share, and channel development for nutrition products.
Role type
Senior Trade Marketing Manager
Builds
Trade marketing strategies, channel growth plans, promotion and pricing strategies, and retail partnerships.
Domain
Healthcare / Nutrition / FMCG
Deliverable
product features
Required skills
Strategic planning, market analysis, competitor analysis, budget management, project management, data analysis, negotiation, presentation skills
Preferred skills
Experience in nutrition industry, proficiency in Microsoft Excel/PowerPoint
Technologies
Microsoft Excel, PowerPoint, Word
Responsibilities
Develop trade marketing strategies to achieve sales and market share targets; Lead category-channel strategy to drive growth; Drive promotion and pricing strategies; Manage trade marketing budget and optimize ROI; Monitor competitor activities and shopper insights; Collaborate with brand and sales teams; Execute trade plans including distribution, merchandising, and POS displays.
Seniority
Senior, hands-on IC
