Head of Digital and Media
Core
Lead regional media and digital agenda across 13 APAC markets to accelerate profitable growth through brand building and direct-to-consumer (DTC) strategies.
Role type
Senior leadership, regional head of media and digital
Builds
Regional agency and platform ecosystem, data & measurement frameworks, and organizational capability in performance marketing
Domain
Healthcare nutrition industry, digital marketing, performance marketing, DTC
Required skills
Strategic vision, agency ecosystem management, Joint Business Plan (JBP) negotiation, data analytics (MMM/MTA), budget allocation, organizational leadership, stakeholder management, change leadership
Preferred skills
Digital marketing certification, category experience in consumer/health/nutrition, AI/automation expertise
Technologies
Google, Meta, TikTok, Amazon, Lazada, Shopee, CDP/CRM stacks, marketing automation tools
Responsibilities
Define APAC media & digital vision, build and govern regional agency ecosystem, negotiate JBPs with major platforms, architect measurement frameworks, establish brand safety standards, lead organizational capability uplift, own annual investment strategy, drive innovation via AI pilots, run Monthly Business Reviews, manage content & creative effectiveness, monitor real-time data dashboards, activate rapid-response protocols for misinformation
Seniority
Senior, executive leadership
