Head Marketing Strat & Martech
Core
Lead regional marketing strategy and martech for Group Retail across Singapore, Malaysia, Thailand, Indonesia, and Vietnam, transforming marketing with digital, AI, and machine learning.
Role type
Senior leadership marketing head (Regional)
Builds
Marketing strategy, digital campaigns, and martech adoption for retail banking products
Domain
Financial Services / Digital Marketing
Deliverable
production ML models
Required skills
Marketing strategy, performance marketing, martech implementation, agency management, budget management, cross-functional stakeholder engagement
Preferred skills
Financial services experience, regional leadership experience, Adobe stack (AA/AT/AAM), AppsFlyer, Google/FB media targeting tools
Technologies
Adobe Analytics, Adobe Target, Adobe Audience Manager, AppsFlyer, Google Ads, Facebook Ads
Responsibilities
Lead group retail consumer marketing strategy expansion into new markets; Transform marketing thinking using digital, AI, and machine learning; Ensure governance and due process across marketing functions; Implement synergies and efficiencies across multiple markets; Drive performance marketing outcomes and martech adoption; Maximize efficiency of third-party agencies; Improve operational efficiency of the marketing function through process and technology review.
Seniority
Senior, hands-on IC
