Senior Marketing Manager HCP (m/f/d)
Core
Lead HCP marketing strategy and team for Abbott Diabetes Care in Germany, driving growth and brand positioning for medical professionals.
Role type
Senior Marketing Manager (HCP)
Builds
Integrated multichannel marketing programs and campaigns for healthcare professionals
Domain
Healthcare / Diabetes Care / Pharmaceutical
Deliverable
product features
Required skills
HCP marketing strategy, omnichannel campaign management, team leadership, stakeholder management, regulatory compliance, budget management, KOL engagement
Preferred skills
MBA, Consumer Health experience, Sales experience
Technologies
CRM, Digital marketing tools
Responsibilities
Develop and execute HCP marketing strategy for Germany; Plan and steer integrated omnichannel campaigns; Build deep understanding of HCP target group needs; Collaborate with Sales, Medical Affairs, and regional/global teams; Optimize sales materials and marketing content; Manage external agencies and marketing budgets; Lead a team of Brand Managers and a student assistant; Ensure regulatory and quality compliance
Seniority
Senior, hands-on IC with team leadership