Product Marketing Manager, INR
Core
Own end-to-end product marketing strategy and execution for Abbott's Independent Testing Facility (IDTF) business serving INR patients within the Heart Failure Division.
Role type
Senior Product Marketing Manager
Builds
Downstream marketing plans, sales forecasting, budgeting, new product/service design, and product support materials for the IDTF business.
Domain
Healthcare / Medical Devices / Heart Failure
Deliverable
product features
Required skills
Strategic planning, market analysis, cross-functional leadership, KOL management, P&L/budget management, new product introduction, stakeholder communication
Preferred skills
Medical device industry experience, matrixed organization experience, agency management, medical education training
Technologies
None explicitly stated
Responsibilities
Lead end-to-end product marketing initiatives from insight generation to execution; Analyze market dynamics and competitive landscape to develop growth strategies; Synthesize customer voice and market research to influence product roadmaps; Manage marketing budgets and ensure regulatory compliance; Develop relationships with Key Opinion Leaders (KOLs) and support advisory boards.
Seniority
Senior, hands-on IC