Marknadschef till Enkla Elbolaget
Core
Driving business growth, customer lifecycle management, and profitability for a Swedish energy retailer by leading integrated marketing efforts.
Role type
Senior Marketing Director (Head of Marketing)
Builds
Customer acquisition, retention, and brand value for a renewable energy provider
Domain
Energy / Utilities / Consumer Goods
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, team leadership, customer journey mapping, churn reduction, data-driven decision making, ROI analysis, B2C and B2B marketing, campaign management
Preferred skills
Experience in energy, telecom, subscription, or SaaS markets, marketing automation, CX, digital sales
Technologies
Marketing automation tools, CX platforms, digital sales channels
Responsibilities
Drive growth in B2C and B2B segments with focus on acquisition, retention, and profitability; Develop and own customer lifecycle strategy; Plan and execute sales-driving and brand-building campaigns; Ensure marketing initiatives are linked to business results via data and ROI; Lead and develop the marketing team
Seniority
Senior, hands-on IC with team leadership
