Senior Brand Manager, Product Launch and Patient Support Programs
Core
Lead strategy and execution of patient support programs and integrate commercial initiatives for new product launches and digital enhancements within the US CRM ecosystem for diabetes care products.
Role type
Senior Brand Manager (Product Launch & Patient Support)
Builds
Patient support programs, product launch campaigns, and digital CRM enhancements for diabetes monitoring devices.
Domain
Healthcare / Diabetes Care / Digital Health
Deliverable
product features
Required skills
Go-to-market strategy, patient support program management, product launch execution, CRM ecosystem integration, stakeholder management, budget management, agency leadership, performance tracking, cross-functional alignment
Preferred skills
Healthcare or regulated industry experience, digital health ecosystem familiarity
Technologies
US CRM ecosystem, digital health platforms
Responsibilities
Own go-to-market strategy, positioning, and value proposition for patient support programs; Develop tools, resources, and activation plans; Drive alignment across CRM, analytics, HCP, and sales force teams; Develop and enhance performance tracking and reporting; Manage product lifecycle transitions and digital updates; Lead agencies and external partners
Seniority
Senior, hands-on IC
