Head of Omnichannel, SEA, ADC
Core
Define and execute omnichannel strategy across DTC, e-commerce marketplaces, and trade channels to drive profitable growth and P&L performance in Southeast Asia.
Role type
Senior leadership omnichannel and marketing head (Southeast Asia)
Builds
Regional DTC and e-commerce business, CRM programs, and omnichannel operating playbooks
Domain
Healthcare / Consumer Health / Southeast Asia
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
P&L ownership, omnichannel strategy, DTC/e-commerce scaling, CRM strategy, marketplace management, trade partnership governance, data-driven decision-making, regional team leadership
Preferred skills
FMCG/pharma/beauty industry experience, e-commerce marketplace expertise (Lazada/Shopee), CRM platform scaling (Salesforce Marketing Cloud), pricing and promotion framework design
Technologies
Salesforce Marketing Cloud (SFMC), e-commerce platforms, CRM systems
Responsibilities
Define and execute SEA omnichannel strategy across DTC, marketplaces, and trade channels; Own DTC and e-commerce P&L at regional level; Lead regional CRM strategy including data architecture and lifecycle management; Scale DTC capabilities including loyalty, subscriptions, and performance marketing; Drive marketplace excellence in content and conversion; Lead strategic direction of SEA marketing and optimize budget ROI; Build and lead a high-performing regional omnichannel and marketing team; Partner with global and regional teams to shape platform roadmaps
Seniority
Senior, hands-on IC with strategic leadership