Director, Digital Marketing
Core
Lead a global digital marketing communications team to drive content strategy, campaign roadmaps, and performance optimization across web, email, social, and paid media channels.
Role type
Senior Director, Digital Marketing Communications
Builds
Global digital marketing content strategy, campaign roadmaps, and optimized customer journeys
Domain
Healthcare (Diabetes Care) + Digital Marketing
Required skills
Digital marketing strategy, team leadership, cross-channel campaign management, data-driven performance analysis, stakeholder influence, gen-AI tool integration
Preferred skills
Matrixed/enterprise organization leadership, healthcare/CPG industry experience, marketing automation platforms, A/B testing, personalization, conversion optimization
Technologies
gen-AI platforms, marketing automation platforms, analytics tools
Responsibilities
Lead and develop a team of digital marketing professionals; Own global content strategy and calendar; Translate business objectives into integrated marketing plans; Champion data-driven optimization and gen-AI adoption; Partner with commercial teams on digital execution; Define success metrics and KPIs
Seniority
Director, hands-on leadership
